Salesforce coding lessons for the 99%Finally, Apex tutorials for point-and-click admins! Written by a self-taught Google engineer.
Salesforce coding lessons for the 99%
No, Dreamforce isn’t dead. Sorry for the clickbait.
This year’s Dreamforce was the first real Dreamforce since COVID and it felt like we didn’t skip a beat!
The notable news I discuss in this two minute video include:
Overall I leave this Dreamforce optimistic about the company’s future, despite no truly groundbreaking announcements honestly. The broader Salesforce ecosystem, with all of the interconnected clouds, is stronger than ever. I wouldn’t want to compete against this company!
Thank you to everyone who said hi – your kind words and feedback help me keep up the grind!
David
Y’all know I love Dreamforce and it has changed my life, multiple times over.
But I can’t help but wonder, in 2022, if Salesforce, the community, and the world has changed so much that Dreamforce is no longer the must attend event it once was. Let’s talk about it.
In this video I’ll break down all the ways Dreamforce has changed over the years, for better or for worse, and ultimately make a recommendation as to whether or not you should spend your hard earned money to attend.
This one’s a dangerous video folks, especially on the eve of Dreamforce 2022. Buckle in!
David
…and why do they make $200,000+ a year?
These days it seems like everyone wants to be a Salesforce Technical Architect – great!
But what does a Salesforce Technical Architect actually do on the job, and why do they command such high salaries? In this video I’ll tell you exactly what Salesforce Technical Architects do, and more interestingly, dispel some of the myths around their day to day responsibilities.
P.S. I’ve been away for a good bit, but it’s great to be back! Thank you for all the kind words while I was gone!
David
The Apex Academy is FREE this week, October 11th – 17th, 2021!
I believe anyone can learn to code in Salesforce, and if you read all the success stories on this site, I think you’ll believe it too! Try it out this week for free and see for yourself!.
HOW TO GET FREE ACCESS
STEP 1: Register here. There is no credit card required.
STEP 2: Watch my courses for free!
Hope you enjoy my free courses, and most of all, hope I can inspire you to achieve more in your careers. Have a great week!
I’ve interviewed hundreds of Salesforce developers over the years and these are some common red flags that’ll likely get you rejected.
Start prepping appropriately now because by the time you’ve got an interview scheduled it might be too late to adjust.
Hope this helps you in your long-term job finding journey!
Missed Dreamforce this year?
No worries – I attended live this year and summarize everything you need to know! All the key product announcements, the concert, and of course, the swag.
Here’s a sampling:
Shoutout to everyone who stopped to say HI! Always appreciate you!
Hope things can get back to normal next Dreamforce! You bet I’ll give out a bunch new style t-shirts!
David
THANK YOU for spending your weekend to talk Salesforce with me – I wish success to you all!
We covered 229 questions over 3.5 hours and three bottles of Guinness… whew!
Here’s the full transcript plus links to each specific question. Hope you enjoy!
0:00:00 – Am I live?
0:02:57 – Where is Salesforce DevOps heading?
0:03:51 – Do US companies hire remote positions from outside the US?
0:04:55 – How to make a good impression on recruiting teams?
0:06:29 – How to get visa sponsorship with Salesforce?
0:07:16 – 44 years old and out of the workforce – how to get a job as a Salesforce admin?
0:09:02 – Which programming languages should I learn as a Salesforce developer?
0:09:49 – What are some Salesforce developer practice projects?
0:10:42 – What is the most impressive project you’ve seen from somebody?
0:11:35 – How do you get experience before getting your first job?
0:12:00 – SUPERCHAT: How should someone outside the US get a remote position in the US?
0:14:40 – SUPERCHAT: What made you fall in love with Salesforce? Did you find the tech impressive?
0:16:43 – SUPERCHAT: What do you think about the Slack acquisition?
0:18:32 – SUPERCHAT: How should a developer transition into UX design?
0:20:00 – What are common mistakes on resumes?
0:20:55 – Will admin / dev hybrids still be relevant in 5 years time?
0:22:00 – Are flows blurring the lines between admins and devs?
0:23:10 – Admin manager path vs dev path?
0:24:08 – How easy is it to change from a Salesforce specific to a non-Salesforce specific role at FAANG companies?
0:24:45 – SUPERCHAT: Is LWC / Einstein better than admin / dev hybrid?
0:26:07 – SUPERCHAT: As a developer, should you pursue consultant certs?
0:27:52 – SUPERCHAT: Thank you for your help over the years!
0:28:20 – How often do you use Trailhead?
0:30:01 – I’m struggling to learn development. Should I stick to being an admin?
0:31:20 – What are your hobbies (non-tech)?
0:32:00 – What is the minimum amount of time you should stay at a company?
0:33:25 – How important are Trailhead badges?
0:34:00 – Who’s better Hobbs or Shaw?
0:34:23 – How’s the long term career of a Salesforce QA person?
0:36:00 – How much of a pay increase should you ask for after getting PD1?
0:37:24 – Can a 40 year old jump into the Salesforce industry?
0:37:53 – Is a release manager a good role in the Salesforce industry?
0:38:46 – SUPERCHAT: What makes a good remote developer?
0:41:06 – What do companies look for professionals from other countries?
0:42:17 – Apex vs flows? When to avoid flows?
0:43:10 – Are Salesforce developer jobs in demand in the US?
0:44:05 – Will you ever open up your own consultancy?
0:45:01 – How did you become a Salesforce MVP?
0:46:18 – Thoughts on the new Trailblazer community design?
0:47:25 – Thank you for being so honest!
0:48:53 – What are your thoughts on Vlocity as a career?
0:50:07 – I’m a 27 year old SQL developer. Should I become a Salesforce developer?
0:51:27 – SUPERCHAT: Should devs identify with a managed package (CPQ, Vlocity, etc)?
0:52:25 – Mac or PC?
0:53:30 – Can you get a good Salesforce job without a degree?
0:55:20 – Should I get PD1 or the Javascript certification next?
0:56:42 – What can I do better to not get rejected by recruiters?
0:58:20 – How to get your resume to stand out without experience?
0:59:13 – What is the future of devs as Salesforce moves towards low / no code?
1:00:55 – How do you balance work and family?
1:01:25 – Should I go for the CTA cert?
1:02:10 – Should I go for the Australian market or US / Canada?
1:03:20 – Do more certs add value to your resume?
1:03:50 – Has your YouTube video caused problems on your job?
1:04:25 – SUPERCHAT: Why don’t you recommend Salesforce for younger people?
1:06:14 – Captain Sinbad
1:05:25 – Do you manage devs and architects?
1:06:31 – Is learning Python useful for Salesforce?
1:06:40 – SUPERCHAT: How do you pivot from Salesforce to product management at FAANG?
1:08:51 – SUPERCHAT: I appreciate you David thank you!
1:09:54 – How is the Salesforce industry in Singapore?
1:11:04 – I’m sick of being a consultant and want to take a pay cut for a non-consultant job
1:12:10 – I’m a product manager in tech. How can I join the Salesforce industry?
1:13:05 – How to build a resume after being a stay at home parent?
1:14:51 – Should I take a paycut from the revops industry?
1:15:35 – SUPERCHAT: You are the Asian Tony Robbins
1:16:12 – How should I pass the admin exam next Friday?
1:16:57 – SUPERCHAT: How do I get better work/life balance as an offshore developer?
1:18:43 – SUPERCHAT: null
1:18:59 – Thank you for your resume help!
1:19:20 – What’s the one feature you want to see in Apex?
1:20:34 – Would you ever quit to do YouTube full-time?
1:21:33 – Should I get Salesforce certs even if don’t have a job in the industry?
1:22:02 – I’m 21 with a Salesforce dev job. Should I switch?
1:22:40 – Do you stream video games on Twitch?
1:22:53 – SUPERCHAT: Do Salesforce developers get paid as much as web developers?
1:23:54 – Should I switch to Salesforce dev for better work life balance (as a current dev)?
1:24:32 – What’s the hardest part about being a Salesforce admin?
1:25:31 – If you had to start over, what would you do in Salesforce?
1:26:59 – Is the Salesforce industry oversaturated?
1:28:06 – SUPERCHAT: What’s the future of Marketing Cloud?
1:29:25 – How do you feel about larger vs smaller consulting firms?
1:30:08 – What’s the work / life balance for Salesforce developers?
1:31:30 – When is it too late to get started in Salesforce? I’m 44.
1:32:24 – I’m a new grad with a CS minor. I’m scared about recruiting. Advice?
1:33:48 – I’m a former Java programmer. Should I learn Salesforce development?
1:34:20 – Should I learn Slack / Tableau / Mulesoft?
1:35:55 – How do I get your free coding courses?
1:36:39 – What cert should I go for if I can’t afford to fail once?
1:37:22 – Are Salesforce admin jobs strong in India?
1:37:37 – What are your plans to help with resumes / interviews?
1:39:06 – I’m about to graduate with a data science degree. Should I get into Salesforce?
1:39:57 – How’s the architect work life balance compared with devs?
1:40:49 – What certifications do you recommend for QA/BAs?
1:42:07 – What else should you learn other than LWC / integrations as a dev?
1:43:08 – SUPERCHAT: I keep failing my Javascript classes. Help!
1:46:24 – What are common interview mistakes?
1:48:50 – Is it hard to get into Salesforce at 40 years old?
1:49:56 – How can I get better at getting requirements? What do you think of paid programs for getting Salesforce jobs?
1:51:49 – What kind of company should you work at to get good experience?
1:53:06 – How do different cultures work together?
1:54:00 – I joined a bootcamp that guarantees a job. Is it legit?
1:54:46 – Do project managers have a career in Salesforce?
1:55:24 – How much algorithm knowledge do you need for Salesforce dev jobs in FAANG?
1:55:58 – Just got a job as a Salesforce developer. What have I gotten myself into?
1:56:44 – Will my SharePoint experience help me get a Salesforce job?
1:57:15 – Why does FAANG like to hire from the Big 4 consultants?
1:57:38 – What resources should I point newbies to?
1:58:14 – Are cloud certs helpful in the Salesforce world?
1:58:35 – Are the Einstein Analytics jobs at Google?
1:59:10 – Can you learn LWC without Aura?
1:59:20 – What interview questions will I get at Google?
1:59:54 – How do you get over impostor syndrome?
2:00:46 – How do I get integration experience if we use Mulesoft / Informatica
2:01:42 – Is the admin cert important to start off with?
2:02:17 – How’d you get into Google?
2:02:34 – How would you interview a Salesforce developer with two years of experience?
2:03:15 – What are the biggest competitors of Salesforce?
2:04:47 – What cert should you go for to start a Salesforce career?
2:05:16 – Have you used Avonni app?
2:05:55 – Are certs outside of Trailhead worth it?
2:06:21 – What can I do to pay bills while learning Salesforce?
2:07:05 – Why don’t you have a lot of Trailhead badges?
2:07:43 – How can we get the Apex Academy for free?
2:08:06 – Can you suggest real world challenges after the Apex Academy?
2:08:35 – What are the best ways to get Salesforce skills as a new employee?
2:09:23 – Is a Superbadge equivalent to a certification?
2:09:36 – What would be the perfect team in your opinion?
2:10:50 – Are there any entry level remote jobs in Salesforce?
2:11:24 – What are the best clouds to learn other than Sales and Service clouds?
2:11:45 – Are there ways to start as a Salesforce freelancer without payment?
2:12:12 – What are your plans for your YouTube channel?
2:12:56 – What’s the future of Salesforce analytics (Tableau CRM)?
2:13:12 – What’s the route to get the most money in the Salesforce ecosystem?
2:14:09 – What is a skill you wish most developers would improve?
2:14:48 – I’m a consultant. Should I learn to code?
2:15:18 – SUPERCHAT: Thank you David!
2:15:36 – What’s the cost of living in California?
2:16:50 – What’s the best way to manage an org with lots of code?
2:17:24 – How much is rent for a 2BR in Silicon Valley?
2:18:00 – Would you ever live somewhere else other than California?
2:18:50 – Do you ever find it difficult to detach from work?
2:19:38 – Why do middle management jobs exist?
2:20:31 – What is the future of Marketing Cloud?
2:21:06 – What are property prices around Google HQ?
2:21:43 – How much money do you make?
2:22:16 – How’s your third beer feel?
2:22:25 – What are your other hobbies?
2:22:49 – Is Salesforce QA a good career long-term?
2:23:17 – Is it true a lot of Google employees live in trailers in the parking lots?
2:24:09 – What doesn’t Google make its own CRM?
2:24:47 – Is being an ISV a good career? Is it a good side hustle?
2:25:20 – What do you think of the UX Designer cert?
2:26:00 – How long does it take to get PD1?
2:26:55 – Why doesn’t Salesforce crack down on dumps?
2:27:51 – Would Google ever buy Salesforce?
2:28:02 – SUPERCHAT: Hi David!
2:28:57 – How to learn to code while working a 50 hour per week job?
2:30:25 – (Nice words for David)
2:31:27 – Does working only 40 hours a week make you more susceptible to being replaced?
2:32:47 – SUPERCHAT: Do you think a CS grad will have a good career in Salesforce?
2:34:30 – SUPERCHAT: Hi from Australia!
2:35:16 – What is your opinion about H1B visas?
2:35:55 – What product gaps are there in Salesforce that would make for good AppExchange products?
2:36:56 – SUPERCHAT: Have you had other livestreams recorded? How frequently do you have them?
2:38:04 – What is your advice for someone with 8-10 years of Salesforce development experience moving to be an architect?
2:39:31 – How have you worked with managers less technical than you?
2:41:12 – How do you re-invent yourself as the Salesforce ecosystem evolves?
2:42:12 – SUPERCHAT: Should experienced Salesforce developers learn non-Salesforce technologies?
2:43:37 – What’s your advice to new devs transitioning from admin?
2:44:40 – I’m only 2 months into a job at Infosys. What do you recommend?
2:45:38 – Is Salesforce here to stay?
2:46:02 – SUPERCHAT: How do you make an impact as a new employee?
2:47:20 – Are you friends with your coworkers?
2:48:47 – Do you help people find jobs?
2:49:05 – What’s the best piece of negotiation advice you’ve received?
2:50:44 – How can I get into FAANG companies as a Salesforce developer?
2:52:37 – When is an org too large to use flows?
2:53:29 – What’s the hardest part of being a manager?
2:55:10 – What’s a normal day on your job look like?
2:56:12 – What’s the best way of getting experience after getting certified?
2:56:46 – How does your regular day work look like?
2:57:56 – Do you ever get bored working in the same technology?
2:59:18 – What kind of longboard do you use to get to work?
2:59:40 – How long does the CTA exam take?
3:00:00 – Are you married?
3:00:12 – What technology do you recommend aside from Salesforce?
3:00:35 – What are your screen time rules for your kids?
3:00:59 – Best way to get promoted working 60 hours a week?
3:02:24 – SUPERCHAT: How much did your pay increase when you became a manager?
3:03:24 – SUPERCHAT: Do you recommend product companies or consulting companies for new devs?
3:04:55 – Can a manager stop you from transferring teams?
3:06:04 – What plant is in the background?
3:06:30 – Why are there less jobs for AI now?
3:07:07 – What kind of lighting do you use?
3:07:48 – What’s your work life balance?
3:08:49 – Does Google really value diversity and women in tech?
3:09:28 – Do you have strategies for navigating politics at work?
3:11:00 – How do you navigate politics in the Salesforce ecosystem?
3:11:52 – SUPERCHAT: What’s your advice with imposter syndrome? Especially for getting into a Salesforce role?
3:12:45 – What’s your favorite place for vacation?
3:13:03 – I have two years left in my university degree and I’m dreading it. What should I do?
3:14:15 – SUPERCHAT: Was Google a deliberate choice to join among FAANG companies?
3:15:40 – Are there any Salesforce admins at Google?
3:15:52 – Do you think Google will create its own version of Trailhead?
3:16:21 – Why isn’t Microsoft included in FAANG?
3:17:09 – How can I shine with recruiters?
3:18:50 – I don’t have coding skills. Can I still do Salesforce?
3:19:47 – Salesforce or general cloud technologies? (AWS, Google Cloud, etc)
3:20:05 – Why is Salesforce coming out with so many certs?
3:20:46 – Would you ever work for Salesforce?
3:21:13 – SUPERCHAT: How can technically strong team members go the extra mile?
3:22:56 – Would it be difficult for someone with just the admin cert to get a job?
3:23:24 – Is AI/ML experience useful for Einstein?
3:24:05 – Have you run into Sundar Pichai?
3:24:49 – What do you think of social media?
3:25:38 – What is a staff software developer vs normal developers?
3:26:15 – How do you build your personal brand?
3:26:50 – What are the habits of the top performers at Google?
3:27:32 – I’m overwhelmed in Salesforce, help!
3:28:23 – Where do you think the best jobs are in Salesforce outside of North America?
3:29:45 – What are great qualities you look for beyond tech?
3:30:48 – What are your predictions for Dreamforce?
3:31:24 – Do you like motorcycles?
3:31:28 – How do you start learning Salesforce development?
3:31:55 – What’s the best way to learn LWC?
3:32:11 – Should one consider moving out of the Salesforce industry?
3:33:05 – SUPERCHAT: Thank you!
3:33:15 – What time do you sleep?
Special thanks to everyone who sent a Super Chat!
Extra special thanks to my wife for watching over the kids while we nerded out!
David
My very thorough analysis of some controversial Salesforce questions of today:
Also – JOIN MY LIVESTREAM THIS WEEKEND!
Salesforce industry / careers “Ask Me Anything” (set a reminder here)
Saturday, August 14 2021 @ 7PM PT
Grab a beer and bring your tough questions for me! Nothing is off the table.
Hope to see you there!
David
I hate to say it, but Salesforce is gonna die sometime during your career. Certainly if you’re under 45.
No matter how great things are going now, or how much money you’re making, you need to plan for the inevitable. It’s something I’m paranoid about and I’ve very consciously made recent strategic career moves because of it.
In this video I walk you through the best and most likely long-term career options for admins, developers, and technical architects.
Stick around and I’ll tell you what I’ve been up to too. =)
David
David’s note: This is what I live for buddy. Congrats!
In 2016 I turned 50, lost my house, job, business, and marriage. I earned $17,000 that year and was homeless for the next 18 months, couch hopping for most of that time. A friend told me about Vetforce, and after Vetforce I found SFDC99.com and David Liu.
Today, I’m one test away from being a double architect, and I have multiplied my 2016 salary by 12. I now have a consulting business and a main gig as a Principal System Analyst at a pharmaceutical company.
At one point, David comped my access to his class series. His guidance on certifications was the blueprint for the 14 certs I’ve rolled up in the last four plus years. Without David’s encouragement, his blueprint, and ALL OF THE ADJUSTMENTS to that blueprint as the admin/BA/architect space has changed in the last five years, I do not know where I might be today: thoroughly debt free, new business, great career, and each and every day I get to help cure cancer with a CRM system. No wasted days.
Can’t thank you enough.
Anonymous
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