Salesforce coding lessons for the 99%Finally, Apex tutorials for point-and-click admins! Written by a self-taught Google engineer.
Salesforce coding lessons for the 99%
Thinking about building your career on Salesforce?
Heard good things about the industry, but not sure if it’s still a good time to switch?
Are you an experienced professional coming from another industry like SAP, .NET, Siebel, etc?
…well I know you’re out there and this post is for you!
As someone who has…
…I must say that Salesforce is the hottest industry you or I will experience in our lifetime. Period!
You really have to be crazy not to go all in here. I consider myself lucky to have lucked into Salesforce, and, now that you’re reading this post, consider yourself lucky too!
Here’s why switching to Salesforce is the best career move you’ll ever make:
1. There are a TON of job openings. More jobs than professionals!
Salesforce developers get multiple recruiters reaching out to them every single day.
If you don’t believe me, try changing your job title to “Salesforce Developer” on LinkedIn, add the Platform Developer I/II certification to your profile, and join a few Salesforce developer groups on LinkedIn. Sit back, and watch the flood of recruiters attempt to court you. Glorious!
The supply and demand curves are so broken here that even great companies like Google have a difficult time finding Salesforce developers to hire.
Join the Salesforce world, learn to code, and never have to worry about finding a job again.
2. Salesforce professionals make way too much money!
The average Salesforce developer makes a $130,000 per year base salary.
Hourly and remote wages range from $80 – $150 per hour.
And, like I mentioned earlier, there are a ton of companies begging to hire you!
I personally know Salesforce developers making over $400k per year. Yup, you can make CEO level salaries from coding in Salesforce!
3. There is a clear and simple learning path towards getting a job
Find me a sexy, up and coming job industry and I guarantee at least one of these are true:
Now the Salesforce world is the exact opposite of this:
If you’re looking for a good place to start, check out these tutorial pages:
4. Skills from other industries are welcome!
The Salesforce world is huge. You end up working closely with teams in sales, marketing, support, engineering, product, legal, executives, etc etc.
No matter where your experience lies, there’s something in your background that’ll help you excel in the Salesforce world. No one has more of a right to Salesforce than anyone else. It’s not like there’s a Salesforce major in college that exists!
Yup, even people with crazy backgrounds such as bartenders, violinists, historians, and cashiers will find success in the Salesforce world.
And if you don’t believe me, check out the Success Stories page to read 40+ inspiring stories of people finding unexpected success in the Salesforce world. Who knows, maybe your story will be on that page one day!
5. Salesforce is here to stay.
I’ve been in this industry for nearly 10 years and I still don’t know who’s in second place.
No other company has come even close to threatening Salesforce in the CRM game of thrones. I don’t expect this to change for at least 5 years either. And I’m only using 5 years as a time frame because predicting anything further than that is impossible.
Let’s say for the sake of argument that in 5 years another company comes around and makes a better CRM product. Well, as someone who implements Salesforce for many different companies and teams, I can say with certainty it’d be nearly impossible to convince teams to switch CRMs. Salesforce is just so engrained into a company’s day to day operations.
And well, should Salesforce ever fall into second place, who other than you would be best positioned to learn the next great CRM product?
Long story short, Salesforce is one of the most lucrative yet safest industries to switch to.
If you’re on the fence, stop waiting around and start taking the next steps towards making the best decision of your life. Learn Salesforce. And don’t forget to thank me later for it.
You really have to be crazy to choose anything else.
David
David’s note: I get the feeling you have no idea how special and impressive of a person you are, A. Humble too =) To everyone reading – you can follow in A’s footsteps by 1) never giving up, even through constant failure and 2) getting certified! CONGRATS!
Hey David,
I don’t know if you remember me…
About a year and a half ago I was reading your site and saw you had some scholarships to offer for the Apex Academy. I had wrote and asked if we could make a trade and offered to help any of your readers who needed it to spruce up their resume in exchange for a scholarship.
At the time I was brand new to Salesforce development. So brand new that my first attempt at creating a custom controller for a Visualforce page resulted in me being somewhat embarrassed on Stack Overflow. My code would work on single records, but fail when attempting to allow multiple records to be edited and saved at once. So I posted it on Stack Overflow looking for some help. The first comment I received was a scathing criticism:
“I don’t even know how this can run at all. It’s so poorly written, you have multiple constructors, you’re not following best practices, and I don’t even know where to start to help you with this.”
I’ve learned a little bit since then, to say the least. Including the fact that there was nothing wrong with my overloaded constructors, but that’s neither here nor there really. After I finished the Apex Academy, I decided it was time to start seeking out the credentials I needed to go somewhere with the skills I was learning. First was the Admin (201). Passed it in one shot, although I was a bit surprised. A few weeks later I decided I was ready to take the Platform Dev 1. Failed. Womp womp. So I studied for a few more weeks and went back for more. I failed again. That hurt and was quite discouraging, but nevertheless I kept at it.
About this time I also started to receive some interest on the job market from people who saw my Admin cert on LinkedIn. I didn’t exactly think I was ready to make that leap, but if nothing else I figured interviews would teach me some things about what I didn’t know and give me a good indicator of where I stood.
My first interview came. It was slated to be 1 hour. Ten to fifteen minutes talking about the company, the managers background and my background. Thirty minutes or so of technical questions. Twenty minutes or so of questions regarding my personality and experience. Not too bad I thought. We got to the technical questions, and things went south in a hurry. After what seemed like an eternity, but was really less than 10 minutes, the gentleman tells me, “This is a waste of time. I don’t think there’s anything you can say at this point that would convince us to pass you to the next phase!!” It was one of the most humiliating moments of my life, and that’s no small feat as I was a pretty dorky teenager.
It took me probably about a month to get over that and get back to work, but when I did I was more determined than ever. I kept taking interviews, growing my skill set, and using everything I could as an opportunity to learn.
Over the past year I’ve interviewed for no less than a dozen and a half companies for roles ranging from Salesforce Admin to Consultant to Developer to Business Analyst. None of them were going my way. Some were better than others but the best result I could get was, “We really like you, but we feel we need somebody with more experience”. Thankfully none ever came close to flopping as bad as that first one.
During that time however, I started working on a freelance basis. My first job was $10/hr to write a couple simple triggers. It hurt my pride to realize I was making less doing that than I made working fast food in high school, but I at least had my full time job putting food on the table. After each contract though I would raise my rate a little bit figuring I had the reference and some experience to justify it. I was finally seeing the light at the end of the tunnel.
This past May I finally had the confidence I needed to go back and take the Platform Dev 1 again. And to my utter surprise, it was… dare I say… easy. I was finished with the test in under 10 minutes. I read over all my answers 3-4 times and couldn’t find any I was comfortable changing, so I submitted my results and after the longest loading screen of my life was told I had passed and now that Salesforce shares the percentage, I knew I had not only passed it but done extremely well. And that’s when everything changed…
Once I posted that certification to LinkedIn and added it to my resume I have felt like America’s most wanted. My phone and my inbox have been blowing up for weeks with people wanting to interview me. Where as before I’d have to apply to 12-15 jobs to get an interview or two, there have been so many coming my way that I’ve had to turn them down because I don’t have the time available to take them all. They haven’t all gone well, but it doesn’t matter because earlier this week I was offered multiple jobs. I haven’t decided which I’m going to take yet, but whatever decision I make I’m going to see a massive pay increase and have the opportunity to work remotely.
My life will be forever changed because of this journey. I’m going to have more time for my kids, more money to do stuff with them, a job that challenges me mentally, that let’s me flex my creativity and satisfies my logical, problem solving side. So thank you David, for your generosity in allowing me the scholarship that helped me overcome the struggle of learning something new. Before your course a lot of the things I would read and watch seemed to be speaking martian, but afterward, even though it still seemed foreign at times, I had the tools necessary to decipher it and figure out what I was looking at and hearing.
Your work in this community is incredible and I will never forget what you’ve done for me, personally. Without your help and you sharing the stories of other people who have struggled on their way as well, I’m not sure I could’ve overcome everything I did to get here. If there’s ever anything I can do to help you or your followers, I would be more than honored to lend my time.
Sincerely,
A
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Read more success stories from other SFDC99 students!
Want to tell the world your story too?
Email it to sfdc99.mailbag@gmail.com and your story could be heard around the world!
I’ll never forget the advice someone once told me early on in my career:
That was news to me. I was never a smart dude. But what he said next really blew my mind:
Whoah. That one forever left an imprint on my soul.
I remember this literally every time I am defeated. It’s my secret sauce for success, I believe it 100%.
Let me give you an example. Let’s say you’re applying for jobs and you get rejected ten times in a row. At this point, no one would blame you if you put your head down and started feeling sorry for yourself. Most normal people would.
But remember, you’re in control of your attitude. That means keeping your head high and not giving up. It means your failures weren’t failures – they were lessons. It means you must have the humility to accept the things you cannot change (your past failures), and the courage to change the things you can (your next attempt).
Think about this the next time you fail. Whether it’s a failed certification, a job, or a project. You’ll be surprised how a small change in thinking can have a big effect on your life.
I’m going through a few of these failures myself. But don’t feel sorry for me – I’m learning!
David
Wooohoooooo!! Did you go to India Dreamin’, the largest Salesforce community conference EVER?
Well I traveled 16 hours on an airplane to go there and it was worth every minute!
This event will always hold a special place in my heart. There is something about the Indian Salesforce community that you won’t find anywhere else. Here are my highlights:
HIGHLIGHT: India is HUNGRY to learn Salesforce!
This was one of the biggest shocks for me. Everyone in India had a HUGE desire to learn Salesforce!
There were over 1,500 attendees. Students, freshers, professionals, and yes even young children too!
I spot Salesforce kid doing #trailhead #IndiaDreamin17 @shivanathd @Sharif_Shaalan @hollygfirestone @ericakuhl pic.twitter.com/iv8uM1O4nr
— Paarth Jolly (@JollyPaarth) September 30, 2017
People really appreciated the opportunity to learn and considered it a privilege. Sometimes, I (and many other Americans) can take learning for granted and get complacent.
Hundreds of students and volunteers, in fact, the entire GL Bajaj faculty and student population, helped organize the event. Many of them literally didn’t sleep for days to make sure the event was a success. Their hard work paid off – everything went smoothly so we could focus on the learning!
India, you inspired me to #AlwaysBeLearning! I will always remember this.
See .. People want to attend @dvdkliu session… even couldn't find a place for me .. #IndiaDreamin #SalesforceOhana pic.twitter.com/0z6jee0Yj6
— Naval Sharma (@SalesforceNaval) September 30, 2017
HIGHLIGHT: Indian hospitality is legendary!
HUGE shoutout to the entire India Dreamin’ staff, volunteers, and sponsors for really making us feel like royalty in India. I know I speak on behalf of all the international guests!
I am going to miss having a full-time driver, a personal escort everywhere, and people constantly making sure I am hydrated and fed. Everyone really wanted to make sure we enjoyed India!
And we sure did! Back to reality now in the states =)
Special thanks to Shivanath Devinarayanan and the Dazeworks team for helping me get to India! Give them a shout-out for me if you see them!
LEARNING: USA prices are too high!
After converting INR to USD, prices for Salesforce resources are insane. I’m talking about things like certifications and even the Apex Academy. I spent three hours talking to a local in my car about this.
I assumed that companies charged lower prices to different countries based on their currency. This turns out to NOT be the case. A $200 certification (the cheapest cert possible) is still $200 in India.
After the conversion, the price ends up being a big part of someone’s salary:
As it turns out, the same is true for the Apex Academy prices. I wanted to create this so it was as accessible as possible to everyone, but, I now realize that is not the case. In fact, very few people in India had taken the Apex Academy, despite a good amount of people who used SFDC99. Poop!
I don’t have a solution to this yet, but I am brainstorming. I can’t control the price unfortunately!
HIGHLIGHT: Indians are incredible dancers!
Jeez, you all sure are talented when it comes to song and dance!
We were treated to a special cultural song and dance performance to end the event, and my were those performers talented!
And at the epic after party, I learned it wasn’t just the performers who are talented – it was everyone in India! In case you’re wondering, I drank plenty of alcohol and had a blast dancing with you all too. Thank goodness I have not seen a video on Twitter of this =)
you are dance really well @dvdkliu we got to know :) https://t.co/kIWGa2oLcS
— Surbhi Narula (@NarulaSurbhi) October 1, 2017
…my wife would laugh out loud if she read that!
LOWLIGHT: I ran out of SFDC99 t-shirts!
I stuffed my check-in baggage with t-shirts but still ran out!
If you were one of the lucky ones, CONGRATS! If not, well, I’ll be giving out the rest of my stash at Dreamforce. Hope to see you there too!
The good news? I have a plan to get a ton more shirts. And if you know a way to print a bunch of cheap t-shirts in India (but still comfy to wear), contact me!
@dvdkliu Was privileged to meet you in person. I was expecting a #SFDC99 t-shirt but wasn't lucky enough. #indiadream17 pic.twitter.com/HNnSCw7Z9U
— Naval Sharma (@SalesforceNaval) September 30, 2017
Why shouldn't I feel proud now? I have the most expensive T-shirt. @dvdkliu #sf99 @salesforce pic.twitter.com/6vQq2old4h
— Dheeraj Verma (@Dheeraj_Vrma) October 2, 2017
Fun fact: I buy each t-shirt I give out for $15. I like to buy more expensive shirts because they are more comfortable. Golden rule: give unto others what you would have them give unto you!
So how can you get your hands on an SFDC99 t-shirt in India? Well…
HIGHLIGHT: See you at India Dreamin’ 2018!
This event was so good that I’m definitely going next year. Yup, it’s pretty much a done deal.
India is a dream and I hope to visit there many times in my lifetime. Plus, I miss you all dearly!
And this time, I’m going to buy a TON more shirts to give out!
I LOVE YOU INDIA!! THANK YOU, I WILL NEVER FORGET!!!
@dvdkliu is that you ?? #IndiaDreamin17 made my dream to meet in person and chit chat about everything!! twin towers meets him! pic.twitter.com/57KY2mOKLr
— Vipul Goel ☁ (@vipulgoel19) October 1, 2017
It is Dream come true. Met to @dvdkliu #salesforce #cloudanalogy pic.twitter.com/3XW4Mv5aF8
— Karuna _tayal (@tayal_karuna) October 1, 2017
Finally got a chance to meet @dvdkliu #Inspiration @sfindiadreamin #dreamin17 @SalesforceAmy @SalesforceDevs @SalesforceU pic.twitter.com/OBNki17QNK
— Amit Singh (@iamamitji) October 1, 2017
So finally my dream comes true. I GOT SFDC99 tshirt and amazing selfies with my mentor. Thanks a ton 😍 @dvdkliu. Waiting to C U again.☺️ pic.twitter.com/G8RMQN74uj
— moNika Pandey (@monika_sfdc) October 1, 2017
Who would want to miss a selfie with @dvdkliu…here we go @NamitaPai1 pic.twitter.com/6qFOAs2tb6
— Deepali Gokhru (@DeepaliGokhru) September 30, 2017
Its our honour to interact with you and thank you so much for your guidance…..😊😊 @dvdkliu pic.twitter.com/N4jO2I5Eee
— kirti varshney (@kirtivarshney) September 30, 2017
Awesome event
Salesforce MVPs
Cool sessions
Salesforce swags
Met my dream hero @dvdkliu #id17#IndiaDreamin17 pic.twitter.com/1BuH9CQcxW— SUCHARITA (@sucharita222) September 30, 2017
When you get a chance to meet the man who changed your life. Thank you David. @dvdkliu @Google @sfindiadreamin pic.twitter.com/dR7SkV8gIk
— Vishnu J Menon (@vishnu_j_menon) September 30, 2017
Hands on training session 2 'Click vs code' by @dvdkliu #IndiaDreamin17 pic.twitter.com/8y7KaOzGH4
— Paarth Jolly (@JollyPaarth) September 30, 2017
OMG….I met the legend, still feel like a dream, thanks @dvdkliu #IndiaDreamin17 pic.twitter.com/e9crsVwEQD
— Biprajit Sharma (@JitBiprajit) September 30, 2017
Can't tell you how I felt when @dvdkliu said "I remembers you" pic.twitter.com/N14u8Fyag8
— Lav Singh (@LavSingh30Dec) September 30, 2017
"Be persistent if you wanna win" very inspiring and humble human @dvdkliu @sfindiadreamin #IndiaDreamin17 #salesforce #Google pic.twitter.com/5IbdQgJE6h
— Jayesh Tejwani (@jayeshtej) September 30, 2017
@dvdkliu OWNING the room at #indiadreamin17 🇮🇳 Always love watching him speak!! #Ohana ❤️#AlwaysBeLearning 😊 pic.twitter.com/SlgRxQD2cU
— Stephanie Herrera (@steph_herrera_) September 30, 2017
@sfindiadreamin MetMyHero#MyInpsirationtoexcelatSalesforce @dvdkliu pic.twitter.com/p3eM12kR7q
— Mary Joyce Joseph (@mjoycejo) September 30, 2017
With my coding mentor @dvdkliu #Pluralsightlive pic.twitter.com/t4p14nbwGB
— Maurya (@MauryaSF46) September 30, 2017
Omg you cant be kidding me… Its @dvdkliu…This is how you feel when you meet the #sfdc99 guy #Indiadreamin17 #makepositive pic.twitter.com/7n4I75v3DF
— Mehraj (@Reincarnated_MS) September 29, 2017
Most inspirational quote: "No one has rejected me for 11 times in my life except #Google " @dvdkliu #IndiaDreamin17 !! pic.twitter.com/GDOMPeY7bR
— Nikhil Chowdhury (@nikhil_trekker) September 30, 2017
See you there next year!
David
Here it is if you missed it!
Salesforce Career Path Strategies
Which Salesforce career path is right for you? In this webinar, we evaluate the pros and cons of the core Salesforce career paths: admin, developer, and architect. Every aspect is examined including pay, short and long term job prospects, end games, and more. Then, we’ll give you the best resources for starting down your chosen path!
Special thanks to David Franklin and the Cloud Co-Op for hosting me!
The Cloud Co-Op is a veteran owned Salesforce consultancy that helps veterans learn Salesforce and enter the workforce through their VETS2CLOUD program. Check em out!
P.S. I have also added this video to the Career Info and Video Tutorial pages =)
Drum roll please… !
By popular vote, the official session I will be teaching is…
How to get a job at Google (and other top tech companies)!
I believe that you can earn your dream job. Yes, you! Sometimes, all you need is a little advice. Join David Liu, member of Google’s hiring committee and author of SFDC99, as he gives you his top 10 tips towards landing that dream job which will change your life forever! Maybe you’ll be working together with David at Google one day!
And now the winner of the more important contest…
Congratulations Raya Banerjee on winning a free t-shirt!!
(I’ll email you separately to arrange your prize don’t worry Raya!)
Thank you to everyone who participated! I’m actually going to be doing multiple sessions, so don’t worry if your top choice wasn’t picked. More details on this coming soon!
See you in India and don’t forget to pre-register!
David
We’re just a month away from India Dreamin, the major Salesforce event in Noida!
I’ll be there, traveling to India for the very first time, and I hope to see you there too!
…and I’m bringing free t-shirts for you too!!
What do you want me to present on? I let you choose!
Everyone who votes will be added to the raffle for a FREE SFDC99 T-SHIRT!
Vote or suggest your own topic in the comments section!
*Must attend India Dreamin to claim!
Register for India Dreamin today – can’t wait to see you there!
Thank you and as always, email me at sfdc99.mailbag@gmail.com if you have any questions!
David
David’s note: 50 years old, learning to code, switching to a completely different profession, then rejected for your dream position… and yet you still found success because you chose not to give up! You must have been a hell of a salesperson! Legendary!!
Hi David,
It seems a long time ago, but it was just last year’s August, when I was working as a salesperson (official title: Account Manager) for 14 years in the same company in Athens, Greece. Important notice: I had just started the sixth decade of my life (50 years old!)
I’ve got a Physics degree and I’ve always been interested in software development since my first university year (does anyone remember Pascal programming language?), but unfortunately several circumstances in my life directed my professional steps to Sales (B2C at first, and B2B later).
In 2014, the company I was working became the first Salesforce partner in Greece. I had already created a sales tool (a primitive CRM) in Access forms, so I was keen to see what a “real” first-class CRM looked like – and I loved it! I started working on Salesforce Developer editions in my free time or during my (very long indeed) transportations to/from work. I was studying very hard and stubbornly at weekends, at night, during holidays.
In November 2015, I thought I should start my certifications journey (or Odyssey – if you like). I passed Administrator and App Builder until the end of the year. In February 2016, my company was looking for a Salesforce Developer/Consultant and I thought it would be a good idea to try getting this job, so I sent my CV. After all, Salesforce was my hobby! I forgot to mention that in August 2015 I started developing an app (it’s called GRpack), which I published in March 2016 as a managed package. I thought that my two certifications, and the App I had developed (with triggers, many classes, Visualforce pages and thousands of code lines) would be indication of how much “devoted” I was to Salesforce. Unfortunately, I was rejected and I didn’t even receive a reply to my application. Very disappointing, but life goes on…
So, I continued passing certifications (Sales Cloud Consultant and Advanced Administrator in April/May 2016), I completed all Superbadges in the summer, and started studying for my next big goal, the Platform Developer I certification. Then, at the end of August (don’t forget that we are still in 2016) something happened. I received a LinkedIn message, asking if I was interested in a Developer position for a big company, somewhere in Ireland. I’d never thought about working abroad, but suddenly this idea was so obvious to me. So, I started sending my CV for Salesforce Developer vacancies in UK and Ireland (had to be European countries, speaking English). I talked to many recruiters and I realized that the luck of working experience as a Developer was one of my big obstacles, but I decided to go on searching.
At the middle of October 2016, I was talking to a recruiter who proposed a Developer position and imagine my surprise when I found that it was the same position I mentioned before (that one I had received the LinkedIn message in August). The two interviews went very well and finally I got the position of my dreams. So, me and my wife relocated to Ireland last January and I started working in the development center of one of the biggest multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company.
I know all these details may look a little boring but the reason I write all these is not about me, it’s about all those whose Salesforce is a passion and especially for those who want to have a professional life with Salesforce. My message to all those people (to all those passionate people who want a Salesforce career) is very simple: believe your passion!
Study hard, get many certifications, get superbadges, learn using Trailhead, attend every event you can, join your local Developer and User Group, help others, even try to create an App (there is always an unexplored area) and NEVER believe the others when they say that you can’t. You can do anything if you are passionate enough! It’s not easy, it needs to invest many hours of your life, but eventually it has to do with how much you believe your passion: if a 50-year-old salesperson can become a Salesforce Developer with 6 certifications and write a Data Factory framework, then obviously you can, too!
Closing this email, I admit that during difficulties I was thinking of your journey as a Salesforce professional. Thank you, David, for being an inspiration to all of us.
Best regards,
Nikos Mitrakis
Inspired by this story?
Read more success stories from other SFDC99 students!
Want to tell the world your story too?
Email it to sfdc99.mailbag@gmail.com and your story could be heard around the world!
If you’ve watched the Apex Academy, you know Pluralsight and I worked hard to put it together!
And if you’ve been lucky enough to win a free t-shirt from me, you know that Pluralsight sponsored them. Needless to say, I LOVE this company in every way imaginable =)
If you don’t know about Pluralsight, they’re an online teaching company that works with top industry experts to build technical courses in topics such as Salesforce, Javascript, Python, mobile development, and more.
And now they’re holding their first ever conference, Pluralsight Live, next month!
I’m honored to attend this conference both as a speaker and a learner. I hope to see you there too!
Pluralsight Live isn’t going to be like the Salesforce conferences you’re used to. This conference doesn’t focus on one technology – it focuses on learning technology in general.
What I plan to learn at Pluralsight Live:
Some of the sessions I’ll be at:
If you’re going, check out my session too!
Also hoping to spend some quality time with the wife and baby in Salt Lake City. This will be my third time going to Utah – I adore it there! Honestly, can’t believe the cost of living is so low. Great people and tons of things to do, especially outdoors. I plan to had over to the Comic Con that week too!
If you’re registering for Pluralsight Live, hope to see you in Utah!
A big THANK YOU to everyone who joined the official Coding for Admins webinar today!
Helping you learn Salesforce is a great honor and really one of my favorite things to do of all time!
If we helped inspire and motivate just a few of you, then all the hard work was worth it! Plus, who knows, maybe one of you will help inspire the next generation of Salesforce dreamers too!
If you weren’t able to join – don’t worry! Here is the recording and slides:
For those of you who messaged me after the webinar, don’t worry I’ll get back to you! As of now I’ve received 400 messages, so it might take me some time to respond, ha ha ha.
Fun fact: I actually respond manually to every email I receive. It’s legitimately one of the best parts of my day. And if Marc Benioff (CEO of Salesforce) can do it, so can I!
Happy coding!
David