This podcast is totally for you. Yes you!
No one ever thinks about their brand. But everyone has one – especially on the job.
How you market yourself – your brand – is something I seldom talk about but it’s one of the few things I know pretty well. It’s a skill that can make you absolutely dominate in your career.
That’s why I’m so happy that the Salesforce Way Podcast wanted to interview me just to talk about branding. Check it out to learn how you can multiply your success by building up your brand.
Intro to David and SFDC99
01:20 – About Me
02:31 – Why did you start SFDC99?
03:20 – What are the most popular pages on SFDC99?
04:32 – Why do you not like your two most popular pages?
05:52 – Looking back at SFDC99’s success
06:07 – What is David Liu’s brand?
07:24 – What do you NOT like about some blogs?
07:55 – Are certifications being abused in the industry?
09:54 – What is the Apex Academy?
11:38 – Apex Academy scholarships
12:10 – How long does it take to make an Apex Academy course?
Why your brand is so important
13:00 – What is the importance of personal branding?
15:51 – A real life story about the power of branding
17:10 – What’s more important: your brand, or your code?
18:29 – Here’s what people think of you David
20:41 – Plateauing as a developer
How to build a personal brand
22:12 – How do you build your personal brand?
24:42 – Why your brand must be in a niche
26:47 – When can you expand your brand niche?
27:33 – What is the niche of the Salesforce Way podcast?
29:20 – What channels should you use to create your brand? (blogging, social media, etc)
30:48 – Why blogging is the best way to create a brand
31:55 – Why blogging is a horrible way to teach
32:22 – Why do you spend so much time making free content?
36:20 – Is it harder to write code or to build a brand?
How your brand impacts your career
37:45 – How your brand can get you a job
39:05 – How I personally interview candidates when they have a blog
39:55 – How SFDC99 changed my career
41:01 – What’s the return on investment of giving back to the Salesforce community?
I hope this talk opens your eyes on the importance of branding!