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What is a Salesforce Technical Architect?

September 14, 2022

…and why do they make $200,000+ a year?

These days it seems like everyone wants to be a Salesforce Technical Architect – great!

But what does a Salesforce Technical Architect actually do on the job, and why do they command such high salaries? In this video I’ll tell you exactly what Salesforce Technical Architects do, and more interestingly, dispel some of the myths around their day to day responsibilities.

P.S. I’ve been away for a good bit, but it’s great to be back! Thank you for all the kind words while I was gone!

David

13 Comments
Gustavo T
September 15, 2022 @ 10:40 am

Welcome back!! Hope all is well with you and the fam!

Reply
    Gustavo T.
    September 15, 2022 @ 10:53 am

    I will quickly say that I often do find myself writing code /config (depends on the contract and resources on the team). I’m sure I’m an outlier because coding is the thing I love doing the most. That said, most of my engagements are around troubleshooting critical issues that are hard to track down (which I also REALLY enjoy).

    In fact, before I recommend anything to anyone (internal or external), I create a proof of concept or test out the code on a dev environment to make sure I’m not just theorizing a solution.

    I like figuring out how some technical design decision will break – or how to break it, and then how to mitigate against that. That’s kind of the core mantra for me.

    “Does this work, can it be broken, and will it break anything else.”

    This is me, but I do know a lot of other CTA’s that are like me in this regard. We committed to this path because we love technology, the work, and the support we provide.

    The money helps, too.

    Reply
      David Liu
      September 15, 2022 @ 11:04 am

      Gustavo knows what he’s talking about so I would listen folks! Personally love working with TAs that can still roll up their sleeves, which like Gustavo says is most of them.

      Reply
    David Liu
    September 15, 2022 @ 11:02 am

    Thank you Gustavo likewise!!!!

    Reply
Breck
September 14, 2022 @ 7:37 pm

Hey hope your well and thriving always, so thrilled your back first and foremost and second very insightful well done video as per usual!

how many ctas do you think there are in the world now is it still rare?

Reply
    David Liu
    September 14, 2022 @ 7:50 pm

    Whatup Breck!! Thank you very much!

    I believe there are less than 300 CTAs, still and probably forever very rare!

    Reply
Sree
September 14, 2022 @ 9:32 am

Hi David,

Great video but could you please emphasize more on SF solution architect as I’m planning to pursue that role. Do I need to be hands on? Is it more of BA role + coming up with solutions for customer?
Thanks

Reply
    Prasanna Narayanan Sugavanam
    September 14, 2022 @ 10:10 am

    I have the same question to ask you about the Solution Architect

    Reply
    David Liu
    September 14, 2022 @ 10:13 am

    Hands on with Flows yes, specifically to understand limitations of Salesforce and its various tech. But general business skills as well

    Reply
Kathy Z
September 14, 2022 @ 9:29 am

I have missed you. I love how you get to the HEART of the matter/topic/issue quickly, effectively, and with a little humor. Well done.

Reply
    David Liu
    September 14, 2022 @ 10:13 am

    Thank you Kathy I’m really glad you like my jokes lol

    Reply
Alex
September 14, 2022 @ 9:09 am

Welcome back good sir! Those Apex Academy courses have been coming in handy!

Reply
    David Liu
    September 14, 2022 @ 10:12 am

    Thank you Alex!!

    Reply

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